From eMarketer
By David Hallerman
Of 16 advertising tactics and media, online video ads ranked near the bottom for trust in an April 2009 Nielsen Online survey, among both the total respondent group and even teens, who are presumably more accustomed to online marketing.
To surmount this hurdle, marketers must develop a mix of ad formats that suits the increasingly varied content consumed by the audience. For example, most video streams watched are 5 minutes or less. At the same time, more and more short content is professionally created, making it safe for brand marketers. Therefore, a less intrusive mix of preroll and other ad delivery formats, such as overlays, could help reduce audience resistance.
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